Keyword: structural equation modelling

2 results found.

Research Article
Consumers’ social media engagement and online behavior: A structural equation modelling analysis
Dimitrios Amanatidis, Ifigeneia Mylona, Michael Dossis, Irene(Eirini) Kamenidou, Spyridon Mamalis
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202401, https://doi.org/10.30935/ojcmt/13857
Download PDF
Research Article
Utilizing Learning Management System Technology: Modelling the Tripartite Relationships Among Previous Technology Use Experience, Technology Self-Efficacy, and Use Behavior
Brandford Bervell, Irfan Naufal Umar, Moses Segbenya, Justice Kofi Armah, Beatrice Asante Somuah, Rosemary Twum
Online Journal of Communication and Media Technologies, 12(4), October 2022, e202240, https://doi.org/10.30935/ojcmt/12530
Download PDF